FAUXMOSA
Packaging Illustration
Botanical Illustration | Packaging | Branding
FAUXMO is a new beverage company specializing in non-alcoholic sparkling cocktails.
Their initial offering is FAUXMOSA, a lineup of four varieties of mimosa-inspired drinks. Evoking Parisian cafes and warm summer days, the packaging is eye catching and stands out in a quickly growing segment.
The design pairs bold vintage badging with delicate illustrations that bring the freshness and quality of their ingredients to the forefront.
Four illustration sets were created for the launch, leading to a cohesive feel across the full FAUXMOSA lineup:
🍊 Orange with Turmeric
🌺 Cranberry with Hibiscus and Ginger
🍍 Pineapple with Lemon and Mint
🌱 Grapefruit with Raspberry and Holy Basil
Brand identity and packaging design direction was completed by the legendary agency, Thirst.
image courtesy @drinkfauxmo
ORANGE with TURMERIC
Classic with a twist. Orange blends the highest quality Chardonnay and Sauvignon Blanc grape varietals with fresh orange juice, a hint of apple cider vinegar and turmeric to complete this classically sophisticated, 100% all-natural, alcohol-free cocktail.
CRANBERRY with HIBISCUS + GINGER
The perennially-appealing crowd pleaser. Spiked with spicy ginger, dreamy hibiscus and a splash of apple cider vinegar, sparkling Cranberry is 100% all-natural, composed of a tantalizing blend of Grenache and Chardonnay grape varietals.
PINEAPPLE with LEMON + MINT
Vacation in a bottle (or super chic slim can). Pineapple, the tropical escape we all need in our lives, playfully blends Chardonnay and Sauvignon Blanc grape varietals with tangy lemon, refreshing mint and a hint of apple cider vinegar.
GRAPEFRUIT with RASPBERRY + HOLY BASIL
Anything but basic. Grapefruit has that "wow" factor thanks to its star ingredient, exotic holy basil. This intriguing adaptogen blends unexpectedly with Chardonnay and Grenache grape varietals while tart raspberry, super-juicy Rio Red grapefruit and a splash of apple cider vinegar keep things extra interesting.
