Publix + Maggie Enterrios
Special-Edition Packaging Illustration
-
Maggie was commissioned by Publix, the renowned grocery store chain, to illustrate the packaging for their limited-edition ice cream flavor, "Marry Me Strawberry." The collaboration resulted in a visually stunning and delectable packaging design that showcases Maggie's talent for intricate illustrations.
Agency: Periscope (periscope.com)
Photography: Daniel Barlow (@daniel_barlow) -
Publix is a leading grocery store chain with a strong commitment to quality and customer service. With a wide range of products and a focus on providing exceptional shopping experiences, Publix has become a trusted brand in the grocery industry.
Publix approached Maggie Enterrios with the vision of creating packaging that would fully and seamlessly wrap around the ice cream carton. The artwork needed to feature a unique composition on each side, while maintaining a cohesive design. Maggie's artistic skill and attention to detail brought this vision to life.
The packaging design for "Marry Me Strawberry" ice cream features a delightful pink and cream-colored label bursting with beautifully illustrated strawberries and strawberry blossoms. The illustrations were meticulously crafted to complement the layers of flavor found within the ice cream, creating a visual representation of the deliciousness that awaits inside.
Maggie employed a modern linework style and a limited color palette to achieve a contemporary and captivating aesthetic. The carefully chosen color palette enhanced the overall composition, allowing the illustrations to pop and catch the eye of shoppers.
